Mobile Marketing Advice Everyone Needs To Know
- by siteadmin
In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketers alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
For your mobile site, it’s important to come up with ways to convey your information in as few words as possible. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. With mobile marketing, make your content worthwhile but not too wordy.
Mobile marketing is perhaps the most fickle of all types of marketing as this customer base will change rapidly dependent on outside influences. Make sure you are always ahead of technology; it changes quickly. You will be more competitive if your technology is advanced.
Set the times that your MMS text messages are sent to your customers for normal business hours. Sending out text messages at bad hours will just annoy customers.
Understanding how mobile devices work is important in mobile marketing. Being informed will help you to make a platform that is easy for consumers to navigate and have a site that functions as well as it possibly can. Being familiar with a wide variety of devices will help you see things from the perspective of your customers.
Professionals will often take their mobile marketing strategy in small steps. This should be your strategy as well. Start with short contacts and build your network before you move on to the next step. Use everything you have available to you.
If you have profiles on social media sites, be certain to place a link to them on your site pages. If your customers know you have a presence on a social media network, they will check you out but they won’t search.
Mobile websites should use search engine optimization techniques just as larger websites do. Start your SEO process with Google, as it is one of the largest search engines in the world.
Use A/B testing on the mobile version of the landing page. Testing is important in the mobile world, just as it is in any other environment. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. You then can progress with your mobile campaign with the one that works best.
Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. If done without regard to the correct guidelines, SMS can have a negative impact on the overall marketing campaign because it will have the imposition of notification systems. It can feel very intrusive. So be sure customers can opt into or out of your SMS services when marketing and let them know how many texts will be sent regularly. If you are honest, customers will trust you and your brand.
Now that you have read these tips, you are one step closer to becoming an ace mobile marketer. It is important that you understand how to use the information you are given. Keeping these tips in mind, you are able to start refining your mobile marketing plan in order to help make your business successful.
In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketers alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer. For your mobile site,…